Or Wham.
http://www.bbc.co.uk/news/business-19144983
But as Britain basks in the glory of what is shaping up to be the most triumphant Olympics for Team GB in more than 100 years, it is worth reflecting for a moment on the reasons behind the success.
Talent, punishing training regimes, pride in a home games and fervent support have of course played a key part in so many record-breaking performances.
But, in the end, as cynical and unpalatable as it may sound, the main reason behind the team's overall success is cold, hard cash.
Medal bonanza
In the Atlanta Games in 1996, the British team won a grand total of one gold medal, and 15 in all.
The following year, National Lottery funding was injected directly into elite Olympic sports for the first time.
The return was instant. In the Sydney Games of 2000, the British team won 11 golds - the first time Britain won more than 10 golds since the Antwerp Games in 1920 - and 28 medals in total.