Therefore, one must judge him by his actions. And his actions were that he felt it beneath his attention to attend a Formula One event in central London, where a lot of fans were congregated. And given the event's location and his prominence, I think it fair to say more people were there to see him than Marcus Ericsson (who showed up), Stoffel Vandoorne (who showed up) or Daniil Kvyat (who showed up).
It is the sense of entitlement that is most nauseating: special Lewis Hamilton is exempt from promoting Formula One; special Lewis Hamilton needs a holiday more than everyone else; special Lewis Hamilton can say '**** the fans' and let his opponents do all the work. He benefits more than all of those who showed up from the promotion of Formula One in Britain, but he genuinely can't be arsed to spend one evening assisting by doing something that thousands of people would give their right arms to do - drive a Formula One car up and down a road in London.
So the "MSM" criticised him for underselling the sport that made him abhorrently rich, and suddenly they're a #fakenewsmedia who're out to get Lewis Hamilton. (#MakeAmiltonGreatAgain) Well, I hope that the #fakefan who queued at London in the hope to see Lewis Hamilton at F1 Live, who can't afford to attend the British Grand Prix, who idolised him only to be snubbed by him (and I can't state this enough, him alone) didn't consider whether he would be considered a #realfan. I hope that fan cheered on Daniel Ricciardo or Max Verstappen or Sebastian Vettel at Silverstone, and I hope that fan stopped following Hamilton on Instagram and bought a Red Bull cap at the store.
It is an absolutely appalling attitude, and one that the likes of Hamilton often get away with. Nothing has made the phrase "Five-time World Champion Sebastian Vettel" more appealing than this fiasco, however.