"From what Bernie has said it's better than expected," said Whitmarsh.
"The BBC will show every grand prix in full, half of them live and half of them deferred, so free-to-air is available to everyone.
"Sky sound like they are really going to commit to it as well, so it sounds like there is a little bit of competition between the BBC and Sky.
"So overall, from Bernie's view, it will increase the total viewership within the UK.
"Bernie assured me, and I asked him several times, the deferred coverage will not be highlights, it will be a full race.
"That, to some fans, will be very important, depending on exactly races they are, so hopefully that means it's a good deal for everyone."
Whitmarsh said teams were becoming more receptive to the deal as more details emerged.
"Based upon that, if it increases the total viewership, and it maintains the ability of free to air for all of the viewing public in the UK, then cautiously it's good news isn't it?" he said of the paddock's reaction.