Izumi "No one knew it was expensive" is not a plausible argument, you do the research and analyse the findings and then cut out the unnecessary parts that is costing more .... apparently you do that it will cost people jobs
These 3 are global car manufacturers they always look at ways to be operationally efficient and maintain quality ie share car parts, commercial partnerships, joint ventures, global sourcing . Its part of the way they work to sell cars so I don;t buy that rubbish they can't reduce the costs down
Oh I didn't mean to suggest they aren't trying or willing to smash cost. They do have. From 25 to 20, then 15, and 12 MM per unit. Then they hit the "idea-wall", and new research is needed to push this line further. Problem is, if you freeze development, and standardize modules (McLaren will do this or that), Ferrari and Mercedes will not take it sitting down, and the will leave the series.