Personally I agree that innovation has been stifled, and replaced with marketing. But we all fall for it in many ways. Difficulty is that when these new things come out, there is not a true barometer of whether it works well or not. Most of the noise has been either semi sponsored guff from GCN or other cycling journos who know that they need to be nice about things or they wont be invited back, few cycling journalists are truly objective, and those that are tend to be very polarising.
With that in mind I have to say I like the thinking behind it, but, there have been many alternatives tried, hub gears, belt drive etc, and none have taken off fully. possibly because of being late to the party (a al Betamax) some because they are shite, and some because they dont fit in with peoples ideals about cycling.
Personally, current gearing is fairly simple, parts are relatively cheap (although this is changing, along with availability) and would therefore need a significant reason for me to change, as I can guarantee that the new system will be more expensive, and still needs to be time-proven. It is also not fully clear how much better the system is likely to be. Smoother shifting? less power loss? more durable? I think the biggest benefit I can see would be in mountain biking, no dropped chain, no low hanging gear mech etc. But I know that they had issues with gear changing, so I am still cynical, and dont see me getting one.
Oh, and if the Specialissima comes in chameleon green, with disc brakes and Shimano Di2, I would agree
gethinceri