Everyone dives sometimes, even those who think they're fair mostly, i.e. me when playing for school i ran past the defender and he made the slightest contact ever on the side of my foot and I decided the options were against me scoring and just went down! I was given the penalty which then was took away from me ridiculously, which i argued i had 2 team mates in the middle which i would have passed it to and they would have scored and the fact contact was made in the area! Anyway, diving isn't ever going to removed from the game completly, steps should be taken like banning them from games or something instead of letting them walk away free