Sky have been promoting and building up their Premier League football audience for 20 years...the most popular sport in the UK by a mile.
I'll wager whenever football and F1 are head-to-head, the ball chasers will get the bigger audience on Sky. By a significant margin, I'd have thought.
I'll wager whenever football and F1 are head-to-head, the ball chasers will get the bigger audience on Sky. By a significant margin, I'd have thought.