Sky just announced record profits off their ten million customers too...so hang on, they have 10 million subscribers right? So that means to get anything like the viewing figures on the BBC this year they're going to have 70-100 of their entire customer base watching the F1 every race weekend? Dream on.
About 101%. But its not about the viewing figures, its about the subscribers. I know I'm considering it. (Having said that, I've always been considering it. Revenue streams haven't flowed though!)