it amazes me how sporting events. take money over publicity. F1, Cricket, even football with champions league have all taken the money & regretted it. apparently in 2019 6 nations. england v wales it got 9m viewers if they got 0.9m viewers it would be a surprise
in these times. the core fans arent important its the floating sporting fan that will tuning thats important. i know i go on about it but sports personality of the year is big barometer for this but i think only 2 winners of trophy didnt perform on free to air. they were boxers in lewis & calzaghe who are a sporting analomy