Firstly, apologies to cider_and_toast for furthering the off-topicness of this string of conversation - but I think that these days, and possibly historically, Ferrari is just as likely to kill a reputation as it is to build one. Schumacher came out of the relationship well, but also went in to it with a fairly healthy position. Likewise Mansell, who although he picked up a decent nickname, also did better after he left (See also Prost).
I think that currently, the reason that drivers want to go to Ferrari is to be the one who got them back to the top of the championships, however, I think that the pressure to achieve when you are there is crushing, such that even drivers with the pedigree of Alonso (and, subject to your individual perspectives, Vettel) have not been able to do. Raikkonen managed it, as McLaren imploded, but I dont think he was really too bothered either way!
I think that currently, the reason that drivers want to go to Ferrari is to be the one who got them back to the top of the championships, however, I think that the pressure to achieve when you are there is crushing, such that even drivers with the pedigree of Alonso (and, subject to your individual perspectives, Vettel) have not been able to do. Raikkonen managed it, as McLaren imploded, but I dont think he was really too bothered either way!