This should be interesting... 
http://www.autosport.com/news/report.php/id/89369

American car maker Ford is suing Ferrari for a trademark infringement over the use of the F150 name for its latest Formula 1 car.
According to Ford, Ferrari has used the name "in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark".
http://www.autosport.com/news/report.php/id/89369