Facebook and especially Twitter cannot be considered competitors to TV. Twitter, indeed, can well be a complement to TV as all the World Cup tweets will show.
I agree that people will watch the television. I totally agree with that idea. There is one small problem with that that anyone with half a brain could see. F1 is not on television.
Briatore, meanwhile, thinks F1 drivers are not gladiatorial enough. Hmm, that maybe true since these days we have drivers deliberately crashing, winning titles by trotting up 2nd places and waiting for faster cars to retire or having one car in a team fitted with illegal codes they absolutely did not use.
Again, what's the point of improving the product if you don't put it in the shop?
Then there's the oft-mentioned YouTube total lack of engagement. I can watch highlights from every FA Cup game of last season on YouTube, and amazingly this hasn't meant that next year's FA Cup Final won't be broadcasted or watched! Stone the crows!
Unlike football and cricket, this is always going to be a mostly televised event, broadly you don't get to say that you like it so you'll go. Pulling it off FTA means fewer viewers means fewer sponsors means less money to Ecclestone in the long haul.
Being run by a man as old as the hills sure can lead to short-term, technologically ignorant and anachronistic thinking though, right?