The problem with all of the helmet design changing is that it means that none of them are memorable. Look at these two classics. One glance and you know who they belonged to (although the first shown gives you two choices).
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Yes John seemed like a lovely bloke cried openly when he was happy and seemed to be always up for the crack...I hope he wears it this season even if it does choke me up thinking of papa smurf
Problem with that is it means less funding for team and driver which again will hit the smaller teams hard and the big teams will just brush it off.
Chad Stewarthill likes this a lot.
The problem with all of the helmet design changing is that it means that none of them are memorable. Look at these two classics. One glance and you know who they belonged to (although the first shown gives you two choices).
Yes I remember that logo on his helmet but the strange thing was he never mentioned them and he still supped drink from a Red Bull tin on the grid, so I guess some sponsors have more clout than others..although I think Monster did a deal with only Button.
I suspect that the vast majority of the advertising money for the helmets goes into the driver's pockets, not the teams.