Ford says Formula 1 costs still a turn-off When a giant corporation like Ford says F1 is too expensive, people better pay attention. Remember, it was Ford that bankrolled the Cosworth, which led to what I consider the Golden Age of F1. It gave rise to the privateers such as Williams, McLaren and too many others to mention. They could all be assured of a competitive engine so the playing field was level. Galahad. How did that devalue the competition?