I for one find the ever-increasing amount of advert breaks, with fewer and fewer actual ads, on commercial TV excrutiatingly awful. Often a programme has hardly got past the opening titles when there's a break, and you quite often see the same ad for the same unwanted product 4 or 5 times during one programme! Also, their 'automatic' operation is totally without any finesse or subtlety and frequently cuts right through a delicate or critical scene in a programme, totally destroying the flow and interrupting one's viewing like being hit in the temple with a chisel. Then, to make matters worse, we have to suffer those damned infuriating sponsors' links which are not only intensely annoying but waste even more valuable viewing time at the beginning and end of each break.
The ad breaks in the bad old days of ITV Grand Prix coverage denied us approximately one fifth of each race (12 laps of a 60 lap event like the British Grand Prix). Nowadays it would be even worse, since the Government increased the maximum advertising time allowed in each hour of broadcasting.
I therefore delight in the safe haven of the BBC and wish that all TV programmes were on their channels. Sadly I know that this cannot be, but I am at least happy for now that Sky have promised to keep the whole of every Grand Prix advert-free, so that we miss no live action. The moment they retreat from that pledge and begin to show adverts during the event, I will cancel my Sky Sports subscription as immediately and suddenly as the onset of an ITV commercial break.