Mercedes buy Brawn GP

Brogan

🦶 Leg end
Staff member
It's official.

Mercedes have bought Brawn GP.

Will this signal the rise of Brawn?
I'm surprised Ross has sold out so soon. I thought he might try the independent route like Frank Williams for a while.

Will the new team be called Mercedes?

Where does this leave McLaren and Jenson Button now?
Has Ross Brawn been stringing Jenson along all this time, deliberately offering him a low wage knowing full well there were going to be 2 German drivers in the team next year?

Also, if Jenson signs for McLaren then presumably Kimi will be out of F1?

Personally I think it's a mistake building a team around a nationality, it never worked for Ferrari so why should it work for Mercedes?

http://news.bbc.co.uk/sport1/hi/motorsport/formula_one/8362295.stm
 

FB

Not my cup of cake
Valued Member
Hopefully this means McLaren won't have to paint their cars Silver anymore. Sorry, couldn't think of anything more important to contribute at this stage LOL
 

bogaTYR

Points Scorer
yes, the team will be called Mercedes F1 GP and most likely will have rosberg and heidfeld as drivers. i don't understand what all the fuss is about cos already during the season it was so clear this would happen. several times sevral people, amongst them yours truely, have noted they expected a Mercedes logo on the front of the car any day. it was pretty obvious really.

oh and bro, don't forget that for the germans macca is a german team!

:)

i think mercedes will buy out their macca interests but continue to deliver engines for a while. but basically mercedes is doing a ferrari.
 

Brogan

🦶 Leg end
Staff member
Press release from McLaren.

McLaren and Mercedes-Benz are delighted to announce a realigned long-term strategic alliance.

The agreement covers the next six Formula 1 seasons (2010-15) and also provides mechanisms whereby the partnership may continue beyond 2015.

The reaffirmation of the two companies’ commitment to each other is the result of many weeks of careful and co-operative discussion between the McLaren Group and Daimler AG (the parent companies of, respectively, McLaren Racing and Mercedes-Benz) and covers both parties’ continued involvement in the Vodafone McLaren Mercedes Formula 1 partnership as well as a shared intention to act in the overall best interests of the sport of Grand Prix racing. It also reflects the independent vision of both companies with regard to their automotive production strategies.

The realigned long-term strategic alliance is reflected in three principal resolutions, as follows:

Mercedes-Benz: to power McLaren’s Formula 1 cars until 2015

Having begun in 1995, the McLaren/Mercedes-Benz partnership is already one of the longest engine-supply associations in Formula 1 history; 2009 was its 15th consecutive year and 2015 will be its 21st consecutive year, by which time it will have become by some margin the longest such association in Formula 1 history. Both the McLaren Group and Daimler AG were therefore committed to securing its continuation as part of a realigned long-term strategic alliance, and to have provided mechanisms whereby the partnership may continue beyond 2015. The team will continue to be known as Vodafone McLaren Mercedes, its distinctive silver-with-red livery will remain unchanged, and Mercedes-Benz will continue as both an engine supplier and a partner.

McLaren Group: to purchase Daimler AG’s 40 per cent shareholding

In a transaction structured so as to be completed by 2011, the McLaren Group will undertake a phased purchase of the 40 per cent shareholding currently owned by Daimler AG. As a result, the McLaren Group will become a fully independent stand-alone corporate entity.

McLaren Automotive: spun out of the McLaren Group

The McLaren Group will continue as the parent company of McLaren Racing (and Vodafone McLaren Mercedes), McLaren Marketing, McLaren Electronic Systems, McLaren Applied Technologies and McLaren Electronics Inc (USA), focusing chiefly on Formula 1 and associated technologies, while McLaren Automotive has been spun out of the McLaren Group and from 2011 will begin to manufacture its own range of high-performance production sports cars, targeted to penetrate a series of meticulously-selected premium automotive market segments. As such, McLaren Automotive will continue to develop according to a robust business strategy that has been formulated with McLaren’s customary prudence and rigour. The McLaren Group and McLaren Automotive will continue to evolve in line with their respective business strategies, and may in time adopt slightly different shareholder groupings, but they will always share a common goal: to be the best in the world in their respective fields.

Ron Dennis (Executive Chairman, McLaren Automotive; Founding Shareholder, McLaren Group) said:

“This is a win-win situation, for both McLaren and Daimler.

“I’ve often stated that it’s my belief that, in order to survive and thrive in 21st-century Formula 1, a team must become much more than merely a team. That being the case, in order to develop and sustain the revenue streams required to compete and win Grands Prix and World Championships, companies that run Formula 1 teams must broaden the scope of their commercial activities.

“Nonetheless, all of our partners will of course continue to play a crucial role in our Formula 1 programme. For that reason, and because the engines they produce are very competitive, we’re delighted that Mercedes-Benz has committed to continue not only as an engine supplier but also as a partner of ours until 2015 – and perhaps thereafter.

“The next few years will be a very exciting time for McLaren, during which period we intend to become an ever-stronger technological and economic force. Formula 1 will always be a core activity, for sound business reasons as well as for historical sporting reasons: to be clear, our Formula 1 business has traditionally enjoyed great financial security, largely as a consequence of the longevity of our contracts with our partners, many of which have exceeded 15 years of continuous involvement with McLaren. Indeed, two of our partners have been with us for more than 25 years.

“We’re risk-averse by design. Over the past two years we’ve analysed in great detail the challenge of entering the high-performance production sports car market. In the MP4-12C, which will be introduced to market in 2011, we have a car that has inherited the genes of the iconic McLaren F1 of 1994 and has already been the subject of much global media acclaim. It is proposed that it will be produced in a new state-of-the-art production facility adjacent to the existing award-winning McLaren Technology Centre at Woking [Surrey, UK].”
http://www.mclaren.com/latestnews/press-releases.php?article=381
 

teabagyokel

#dejavu
Valued Member
So, would a database owner date Mercedes 2010 from Mercedes 1954-5 or Brawn GP 2009?

Well, McLaren = GB, Mercedes = Ge... good stuff!
 

FB

Not my cup of cake
Valued Member
What's that old saying? "The lady doth protest too much".

McLaren to buy out Mercedes share holding by 2011 whilst Mercedes run their own F1 team. McLaren now very much a "customer" for Mercedes engines rather than a partner. If McLaren are still running Merc engines in 2011 I will do a clog dance in the middle of the village.

The only other thing we have to look foward to now is a "Brawn" Mercedes road car I suppose. I wonder if they will colour it in with Tippex and a yellow highlighter as RB did on his last car design :snigger:
 

Brogan

🦶 Leg end
Staff member
McLaren need to start on their future engine program now.
They should go the Ferrari route and be completely independent of all other suppliers.

If McLaren beat the factory Mercedes team next year then I can't see it being good for Mercedes so the engine supply deal is likely to be ended sooner rather than later.

McLaren could see themselves ending up like another Williams if they're not careful.
 

sobriety

Pole Sitter
Well McLaren are building their road cars with a 3.8l V8 Twin Turbo, maybe they know something about the next set of regs that no one else does! ;)
 

bogaTYR

Points Scorer
here's the brawn statement

Mercedes-Benz will enter the Formula 1 World Championship with its own team, beginning with the 2010 season, and Daimler AG and McLaren Group will change their form of cooperation with effect as of 13 November 2009. This was announced by Daimler AG today.

Daimler AG together with Aabar Investments PJSC will take over 75.1 per cent of the Brawn GP team, with Daimler taking 45.1 per cent and Aabar 30 per cent. The rest of the 24.9 per cent will remain with the current stakeholders. With 9.1 per cent, Aabar is the biggest single shareholder of Daimler AG. This transaction is subject to the approval of the EU and the Swiss cartel authorities.

The background to this decision are the new terms and conditions for Formula 1. The “Resource Restrictions” set by FOTA and FIA effectively limit expenditure for the design, construction and running of the racing cars. In addition, there will be a significantly higher income available for a Formula 1 team generated by the commercial rights of the racing series following the signing of the new Concorde Agreement.

The partnership between McLaren Mercedes has been in place since 1995 and endedits 15th joint Formula 1 season in 2009. The change to the form of cooperation is taking place by mutual agreement. Mercedes-Benz and McLaren will continue to co-operate with each other and the supply of engines could continue until 2015.

The McLaren Group have set themselves new targets, especially in the automotive sector, and Daimler understands and respects these new strategic objectives. For this reason, it has been agreed that the buy-back by the McLaren Group of the 40 per cent McLaren share owned by Daimler AG will be completed by 2011.

By taking this decision, Mercedes-Benz resumes its marvellous motor racing history on the 75th anniversary of the Silver Arrows, the world’s most unique racing cars. Mercedes wants to continue the tradition in the style of these flawless Silver Arrows, which put their stamp on each era by winning the majority of the races they competed in.

“Mercedes-Benz is the most valued and best-known premium automotive brand in the world. This brand looks for competition of the utmost quality in all relevant fields in order to continually improve its performance in the face of such new challenges”, explains Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.

“Due to the new Formula 1 environment, we will face the competition in future on the most important motor sports stage with our own Silver Arrow works team.

“Our new Silver Arrow Formula 1 team is a great sporting and technical challenge and we will tackle this with sporting spirit and full of enthusiasm.”

Mercedes-Benz will restructure their Formula 1 programme and work hard to achieve further savings, going beyond the already completed steps for significant cost reductions and improved efficiency.

Since 1995, the beginning of the partnership, McLaren and Mercedes-Benz have competed in 256 Grand Prix events and have achieved 60 victories. In 1998, 1999 and 2008, the British-German team won the drivers’ World Championships, as well as the World Constructors’ Championship in 1998. The McLaren Mercedes team became runner-up in the World Championships ten times, with five times in the drivers’ and constructors’ rankings respectively.

After winning the drivers’ title with Lewis Hamilton last year, Vodafone McLaren Mercedes finished third in the World Constructors’ Championships this year. The 2008 World Champion won two races with his current car, the MP4-24, achieving a first historic victory with the brake energy-recovery system, KERS Hybrid. No other driver scored more points in the last eight races from the season’s total of 17 races than Lewis Hamilton.

“I want to thank McLaren for a successful collaboration over the last decade and a half”, says Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “For the benefit of both Mercedes and McLaren, we will continue our partnership cooperation in future. We will be rivals on-track but, off-track, we will cooperate with McLaren and the other teams in order to create the best possible product for spectators worldwide.”

“We look back on 15 successful years of great collaboration with McLaren; in that time, we won four world-championship titles and finished ten times as runner-up in the drivers’ and constructors’ rankings,” states Norbert Haug, Vice-President Mercedes-Benz Motorsport. “Since the first victory in the 1997 Australian Grand Prix, the modern Silver Arrows have achieved a total of 60 victories in 223 races to ensure that our brand symbol, the star, stands for the greatest successes in Formula 1. We thank our partner and will continue to work with McLaren based on an excellent partnership.”

Mercedes Grand Prix, the management team of the former Brawn GP team, will continue to work under the leadership of Ross Brawn, who will continue in his well-known role. The Formula 1 team, as well as the engine team of Mercedes-Benz High Performance Engines, will be co-ordinated by Mercedes-Benz Motorsport, headed by their Vice-President, Norbert Haug.

"Brawn GP has been through an incredible journey over the last 12 months. From fighting for our survival to forging a strong relationship with Mercedes-Benz High Performance Engines, winning both the Constructors and Drivers World Championships, and now accepting Daimler and Aabars offer to buy our team, which will secure its future”, Team Principal Ross Brawn looks back on a difficult beginning of the year which eventually turned into an extremely successful season.

"Both I and my fellow Directors at Brawn GP are incredibly proud of our staff, drivers and everyone associated with our team and thank them for their commitment, outstanding teamwork and their focus on achieving results in sometimes difficult circumstances. The senior management group will remain in place to lead our team and on behalf of everyone at Brawn GP, we are honoured to be representing such a prestigious brand as Mercedes-Benz in Formula One next year and will be working together to do our best to reward their faith in our team."

The new Silver Arrow team, Mercedes Grand Prix, will compete in Formula 1 as a works team in its own right. Synergies between the 100 per cent Daimler-owned subsidiary Mercedes-Benz High Performance Engines in Brixworth, UK, and the Mercedes Grand Prix team based about 28 miles from there in Brackley in the UK, will create even greater efficiency.

It is our target to develop a model for our Formula 1 activities which will initially be run with significantly reduced budgets by Mercedes-Benz and which, in the foreseeable future, will be self-financing”, comments Norbert Haug. “Furthermore, we naturally want to inspire our faithful spectators and TV viewers worldwide and maximize media coverage for our brand. With Formula 1, Mercedes-Benz can continue to clearly demonstrate its willingness to compete and win on the most important motor sports competition stage in the world.”

Khadem Al Qubaisi, Chairman, Aabar Investment PJSC comments: "Aabar is delighted to join forces with Daimler AG and its world leading brand Mercedes-Benz in order to create a new Formula One Team which follows in the footsteps of the longstanding and successful tradition of the famous ‘Silver Arrows’.

“Ever since Aabar became the largest shareholder in Daimler AG, the cooperation between our two organisations has been exemplary, and we have already co-invested in Tesla. Aabar is confident that further successes will follow in this arena.

“Bearing in mind the recent outstanding success of the Abu Dhabi GP, which brought Formula One to the United Arab Emirates for the first time, it is especially exciting to realise that next year, our own cars will be in the field, with the genius of Ross Brawn, who is still deeply involved with the team, now backed by the unrivalled excellence of Mercedes-Benz across the entire spectrum of automotive technology. It is a fantastic prospect, which makes me both pleased and proud for my country.”
 

Brogan

🦶 Leg end
Staff member
Is the team going to be called "Silver Arrow Formula 1"?

A rather silly name IMO.

Better than Dayglo Swoosh I suppose...
 

bogaTYR

Points Scorer
Brogan said:
Is the team going to be called "Silver Arrow Formula 1"?

A rather silly name IMO.

Better than Dayglo Swoosh I suppose...
Not really Bro, the team will be called Mercedes GP and the cars will be called the silver arrows. So the former Brawns will have this metallic silver livery and Macca will go back to red and white.
 

Galahad

Not a Moderator
Valued Member
That's the end of Mercedes' 75% success record as a constructor then...

McLaren's statement said they would continue with the silver and red colour scheme. Like FB though, I think McLaren will be looking for a new partner sooner rather than later.

They could build their own engines and get someone to pay for rebadging. Hyundai, for example, haven't got the infrastructure to build their own but would appreciate the marketing benefits of being in F1 I'm sure. It need not even be a car manufacturer, in fact.
 

FB

Not my cup of cake
Valued Member
GM said:

They could build their own engines and get someone to pay for rebadging
Never forget the very canny Ron Dennis once got TAG to pay Porsche to build engines for them and they weren't too bad motors were they? How that arrangement benefitted TAG I've never quite been able to fathom.

Also, wasn't there a rumour McLaren were sniffing around BMW's now redundant F1 engine factory? Renault aren't that happy in F1 at present and their engine division isn't doing a bad job. With Toyota selling off next years chassis' perhaps F1's great clearance sale can really hot up with lot's of mix and match cars next season.
 

rufus_mcdufus

Champion Elect
Whitmarsh dismissed the idea of buying the ex-BMW engine plant but I'm not so sure ... What gets me is - are they really going it alone with their road car engines, without any outside help at all? They must be hiring a lot of engine people if so and that would surely get noticed? Considering the MP4-12C is scheduled to go on sale in the next year or two I'd like to think they're pretty advanced down the engine design route. And if they're manufacturing road car engines, it's a logical extension to make their own F1 engines too.
 

cider_and_toast

Exulted Lord High Moderator of the Apex
Staff member
Premium Contributor
That Mclaren Press release translated:

Mclaren aren't to chuffed to anounce that Merc have buggered off to Brawn. Thankfully they aren't going to leave us completely in the lurch because they've agreed to give us second string support until 2011. They claim that support will continue until 2015 but it's no coincidence that our buy back of shares will be complete in 2011 and they used the words "could continue until 2015" in their statement. Thanks for nothing.

That Mercedes Press release translated:

It's been fun Mclaren but frankly 3 World titles in 14 years ain't great. In modern F1 we can make more money running our own team than we can with a half baked effort in yours. Oh and we are serious car makers looking to expand our buisness in the Middle East while you're still mucking around pretending you know how to make a sports car. MP12C-XYZ-1234-Whatever, Great Name!!! not exactly SLK is it? Oh and we never wanted to stick our engine in your stupid sports car any way so yaboo sucks. We'll pay you lip service until you've given us the cash and then we are outta here. Loosers.
 

FB

Not my cup of cake
Valued Member
I wonder if it likely that Mercedes Grand Prix will run without sponsors like they did in their Le Mans winning days? I wonder if they will also stoop to similar publicity stunts such as this (see photo) to generate interest in their cars at F1 races?

 
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