Bridgestone have announced their intentions to quit F1 after the 2010 season.
http://www.autosport.com/news/report.php/id/79968
http://www.autosport.com/news/report.php/id/79968
http://www.bridgestone.com/corporate/news/2009110201.htmlTokyo (November 2, 2009) - Bridgestone Corporation (Bridgestone) today announced that it will not enter into a new tire supply contract with the FIA Formula One World Championship (F1) series; the current contract is set to expire at the end of the 2010 season.
In addressing the impact of the continuing evolution of the business environment on its decision, the company focused on the need to redirect its resources towards the further intensive development of those innovative technologies and strategic products which support the company’s goals and further enhance the company’s reputation as a technology leader.
Over the years, the company has benefited directly from its involvement in Formula One racing. The lessons learned through Bridgestone’s successful participation have translated into innovations that can be applied to the design and manufacture of tires. In addition, its collaboration with F1 has contributed to increased brand awareness and the recognition of Bridgestone as a leader in the global tire industry. Having achieved these goals, Bridgestone is now poised to take its technological and brand building efforts to the next level.
Bridgestone is committed to supporting F1 and the series’ teams through the completion of the 2010 season. The company also expressed its sincere appreciation and gratitude to the management of Formula One, the F1 teams and support staff, and the F1 fans around the world for their enthusiasm and support for Bridgestone over the last 13 years.
GM said:
It's LEGO I believe, FB...
FB said:One problem may be that tyre company 'A' really get's it wrong and the teams using the tyre company 'B' steals a march whilst company 'A' gets it's act together. A bit like the double diffuser thing...
Imagine that, a tyre company that can't even spell the word..Brogan said:So just 4 years after winning the contract to be sole supplier, Bridgestone are pulling out.
Why is that?
As we all know Michelin withdrew because they did not want to be in Formula One as the sole tyre supplier, so presumably they won't want the contract.
Wouldn't it be ironic if no-one did...
This is the official press release from Bridgestone:
http://www.bridgestone.com/corporate/news/2009110201.htmlTokyo (November 2, 2009) - Bridgestone Corporation (Bridgestone) today announced that it will not enter into a new tire supply contract with the FIA Formula One World Championship (F1) series; the current contract is set to expire at the end of the 2010 season.
In addressing the impact of the continuing evolution of the business environment on its decision, the company focused on the need to redirect its resources towards the further intensive development of those innovative technologies and strategic products which support the company’s goals and further enhance the company’s reputation as a technology leader.
Over the years, the company has benefited directly from its involvement in Formula One racing. The lessons learned through Bridgestone’s successful participation have translated into innovations that can be applied to the design and manufacture of tires. In addition, its collaboration with F1 has contributed to increased brand awareness and the recognition of Bridgestone as a leader in the global tire industry. Having achieved these goals, Bridgestone is now poised to take its technological and brand building efforts to the next level.
Bridgestone is committed to supporting F1 and the series’ teams through the completion of the 2010 season. The company also expressed its sincere appreciation and gratitude to the management of Formula One, the F1 teams and support staff, and the F1 fans around the world for their enthusiasm and support for Bridgestone over the last 13 years.
FB said:What a great opportunty for the F1 authorities to introduce some competition with different tyre suppliers. You watch them let is slide quietly past and just give a new sole supplier contract to someone else.
FB said:
I wonder what Jean Todt's position on this will be?
Michelin's return would require a change in the tyre regulations from 2011 so to “show the performance they can bring, notably in terms of fuel saving and CO2 reductions"
cider_and_toast said:Hmmm any one care to guess how you can show how great your tyres are if you are the only supplier.
teabagyokel said:cider_and_toast said:Hmmm any one care to guess how you can show how great your tyres are if you are the only supplier.
But that's just it, isn't it? You are in F1, hence you are the best; but you never get called on it! And you get all the advertising potential of the circuits and cars. Win! Win! Win!