Current Red Bull Racing

Red Bull Racing

FIA Entry: Red Bull Racing Renault
Car 1: Sebastien Vettel
Car 2: Mark Webber
Engine: Renault V8
Team Owner: Dietrich Mateschitz
Team Principal: Christian Horner
Chief Technical: Office Adrian Newey
Chief Designer: Rob Marshall
Race Engineer Car 1: Guillaume “Rocky” Rocquelin
Race Engineer Car 2: Ciaron Pilbeam

Stats as of end 2010

First Entered 2005
Races Entered 107
Race Wins 15
Pole Positions 20
Fastest Laps 12
Driver World Championships 1
Constructor World Championships 1

Team History

Before Red Bull

In 1997 Paul Stewart, aided by his father Jackie and the Ford Motor Company, made the leap from F3000 to F1 as an entrant. Jonny Herbert won 1 race for the Stewart team before it was sold off to Ford who re-branded the cars as Jaguar.

Ford stuck with it through thick and thin (mainly thin) through to the end of 2004 before selling the team to Dietrich Mateschitz, who owns the Red Bull drinks brand, for $1 on the understanding he invested $400 million over 3 years

Red Bull Racing

With Christian Horner installed as team principal, McLaren refugee David Coulthard and Christian Klien as the drivers Red Bull went racing. Their first season was certainly more successful than Jaguar had managed, even with the same Cosworth power plant, with Coulthard managing a 4th place at the European Grand Prix and the team finishing 7th in the Constructors Championship.

Adrian Newey joined from McLaren as chief designer for 2006 and Red Bull swapped to Ferrari engines. Coulthard managed a podium at his "home" race in Monaco prompting Christian Horner to jump naked, other than wearing a red cape, into a swimming pool.

Christian Klien, who shared the car with Vitantonio Liuzzi in 2005 and Robert Doornbos in 2006, departed the team for 2007 and was replaced by Mark Webber. The RB3 was the first full "Newey" car and was coupled with a Renault motor. The car was very unreliable, suffering from a variety of different problems but Webber managed a podium at the European Grand Prix and the team finished 5th in the WCC.

Retaining the same engine and drivers for 2008 Red Bull slipped back to 7th in the WCC and again only managed a single podium, for Coulthard in Canada, but the reliability issues which plagued the car the previous season were mainly resolved.

2009 was Red Bull's break through year. With Coulthard having retired Webber was joined by Red Bull junior driver Sebastien Vettel. The new rules allowed Newey to design a car which challenged for both the Drivers and Constructors Championship. Webber won 2 races, Vettel 4 and the team climbed to 2nd in WCC taking 3 pole positions en-route.

In 2010 Red Bull justified Mateschitz's investment winning the Constructors title and Vettel the Drivers Championship. They won 9 races through the season, 5 for Vettel and 4 for Webber and took 10 poles. Webber led the title race for much of the season but it was the 23 year old Vettel who stole the title in the last race of the season and became the youngest Champion as a result.

2011 sees the team retain the same driver line up as 2010 and continue with Renault engine power in the new RB7 car.

 

[Jen]

Brogan, think Christian Horner and remember how very irritating he is - pop that irritation in a can and you have a flavour (and effect) of the drink!

 

[The Artist.....]

Brogan Jen
The best description I can give is cough medicine with extra caffeine!

 

[Il_leone]

ExtremeNinja

THe local Austrian football team Salzburg were bought by Red Bull and the whole team emblem is just full of REd Bull

it made the locals unhappy they lost their community because of this Red Bull corporate marketing

Red Bull is a marketing company based on youthfu; energy and extreme sports
and there are people who are anti global branding and ramming it down people's throats every day

 

[The Artist.....]

Il_leone
I don't know about you, but I always get the impression that somehow Red Bull is an acceptable global brand - certainly in comparison with McDonalds, Coca Cola et al- all of these other brands get trotted out as what's wrong with globalism, yet Red Bull, with their aggressive marketing, and massive profits, always seems to escape any censure!

 

[Il_leone]

The Artist.....

You have to go to Austria and find Salzburg Red Bull football team.. the locals created their own team because they hated what has been done with their local team

Red Bull is a bit like Nike sort of male orientated and escape the severe criticisms of a MCDonalds or Coca Cola or SUpermarket brands

I guess Lewis Hamilton does not look too clever when he did not want to drive for drinks company which actually suits his style and image

 

[FB]

http://lmgtfy.com/?q=red+bull+bad

But then which mulit-national corporation doesn't get a bad press?

 

[The Artist.....]

Il_leone

Red bull compared with, say, coca cola reminds me of apple compared with microsoft...

 

[Il_leone]

The Artist.....yeah Red Bull sneaked into the US market with Pepsi and Coca Cola taking their eye off thei ball

 

[Il_leone]

FB
I agree but then they say its the people who choose and they did not point the gun to their head to buy their products

 

[F1Yorkshire]

Worst hangover I've ever had is after a night drinking red bull and vodka. I've consumed vast quantities of vodka over the years and I know the effect it has on me. I'm putting my pain and misery that day down to the red bull.

The drink itself isn't good for you but due to the costs involved in making the drink and the subsequent profit it means Red Bull as a company has a massive budget for promotional exercises.

Most of us applauded the new sky dive record yesterday, would that have been possible without the red bull funding? The sports they have invested in have received greater coverage and exposure due to red bulls promotion.

Does F1 need red bull? I'm not sure here are my thoughts.
They have been a part of the grid long before they took over the Jaguar team. They provided a good income for Sauber in a period when tobacco sponsorship was being outlawed. Red Bull saw a gap in the market and they are here to stay.

Yes they are on the face of it just a fizzy drinks company but as a company and sponsor they have brought millions to the sport.

 

[Incubus]

I don't think it quite works like that though. "Red Bull millions to the sport"... Well they have brought millions to the teams they have funded. Since F1 is about winning, it also means they have cost millions to the teams that got beat by them.
Have they brought millions to the sport in terms of viewing figures? I doubt it.

 

[F1Yorkshire]

I agree F1 is more of a canvas for red bull to promote themselves rather than a sport needing the extra media exposure. Any large sponsor is always going to be a positive though.

 

[Il_leone]

F1Yorkshire

That is what Murray Walker said about Red Bull being in F1 when tobacco and banks are not flavour of the month

Monster sponsor Mercedes

Lucozade did sponsor Mclaren

Won;t be long before Rockstar will jump on the bandwagon as well as Relentless

 

[Viscount]

Red Bull may do well in the energy drinks market, but they don't really compare to the likes of Coca Cola as a company or brand. Coca Cola are worth more than Pepsi, Red Bull, Starbucks and Budweiser combined an they spend more money than apple and microsoft combined on advertising.

Even in F1 the rear area of the car is referred to as the 'Coke bottle'.

Il_leone Relentless is a Coca Cola brand.

 

[FB]

A little off topic but just because I'm sad enough to know, Lucozade is owned by GSK - now there's a responsible multi-national.

http://www.bbc.co.uk/news/world-us-canada-18673220

 

[sportsman]

Without Red Bull funding we could not keep our track open in Latvia.

 

[Il_leone]

Viscount
Well lets see if Coca Cola will put promote Relentless... energy drinks is the norm of the moment so Coca Cola should really jump on the bandwagon

I'm not sure if Ferrari would consider a deal with Coca cola given the livery is perfect

 

[Galahad]

There are a fair few major companies in F1, but none do as much for grass roots motorsport or supporting young drivers financially as Red Bull. Arguably they have a better idea of their own self-interest than anyone else, since any Vettels they uncover are going to pay them back many times over.

 

[Viscount]

Red Bull trophy cabinet:

 

[Irishgreen]

Red Bull do very little for drivers. I drink four cans of it every morning between 4am and 7am and it's all I can do to keep the bloody thing between the sticks. FACT.