Current Fernando Alonso

Suprised there's no thread (although I had one for his blogs), so i'll start off:

A double world championship vs Raikkonen and then Schumacher in 2005 and 2006 respectively elevated Alonso's status but, apparently, no one told his rookie teammate at his brand new team of a theoretical 'pecking order' the following season ... and the Spaniard was 'seen off' by the young Englishman, Hamilton, into two years of Wilderness while both Hamilton and an even younger Vettel began to make their mark through '08 and '09.

Arguably, Alonso was in the Top 3 of all the Formula One 'Aces' in the 2000s following Hakkinen's retirement - up there with either Schumacher/Raikkonen and, then, Raikkonen/Hamilton - and remains so in the early 2010s along with Hamilton/Vettel...with only Kubica knocking on the door until the Pole's horrible Rallying accident.

A question mark initially over 2004 during which Trulli lead him in the standing until the Italian fell out with ex-manager and team boss Flavio Briatore (Alonso's then business manager) under dubious circumstances after the French Grand Prix.

Another question mark is...Who has progressed more since the end of 2007: Hamilton or Alonso?

A fan. Then came the unfortunate blackmail allegations against McLaren boss Ron Dennis on the morning of the 2007 Hungarian GP which came to light at the highly costly FIA 'Spy-Gate' hearings before Spa...followed by the odour of the deliberate crashing of the Number 2 Renault car at Singapore in 2008 which lead to Alonso finishing 1st in the event and ended in the banning of Briatore and Pat Symmonds a year later.

2009 was a poor year with 'Nando's' mind likely on the prospect of Santander paving the way to better prospects at Maranello one year earlier.

2010 was a fresh start at Ferrari (who no longer had Schumacher walking through the premises regularly) but first half season mistakes ultimately cost him a title inspite of being infamously aided by a Team Orders switch w Massa at Hockenheim (which lead to more world-wide criticism).

Relatively fast, relatively consistent but prone to mistakes and a possible insecurity complex (*) based on wanting sole focus from a team and being only happy with a Number 2 in the other car running behind him. Anything else and it seemingly rattles him.

(*) This is my own personal opinion.

..and so to 2011...

He's underperformed only at Malaysia (hit Hamilton) and China (invisible while Massa challenged McLarens and Red Bulls) and, arguably, Canada...but has maximized his chances in the other 6 races culminating in the British GP win.

He said in his post-Monaco blog that 'Silverstone would be the WDC cut-off'...and so, after some major upgrades, the Ferrari looks a winner again. It might be too late for 2011 given Vettel's finishing rate...but the 2012 regs means they should keep the hammer down at Maranello.

He's signed on through to 2016...So hopes are high of a WDC at some juncture...but not yet.
 
Alonso has been revealed as being the most marketable driver in F1. One of the leading sports marketing companies found after a survey, he has the highest level of appeal, influence and trust in the sport. :)
 
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ROFL No!!!! The article is on the BBC.

Grown-ups have learned to leave the past where it belongs RasputinLives. LOL Just kidding you Ras.
Update RasputinLives
Based on an indépendant survey by Repucom, a leading sports marketing company used by many of the F1 teams. They measured the drivers global appeal. You can read more on James Allen's website.
 
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???? What do you mean by leave the past behind ????

The reason I ask is because I'm pretty sure the marketability of a driver would depend on where you're marketing it and who you are marketing it at.

Fernando is the face you need in Catalonia no doubt but if I was trying to target British working class or middle class youth I'd go for Lewis Hamilton. If I was in the market in south america and wanted honesty I couldn't fail with Mr Massa and if I was pushing a serious product with a sense of fun in Germany then Vettel is my man.

Marketability depends on who you are marketing too so not sure how they can conclude anyone is more marketable than anyone else.

Will go read the article.
 
RasputinLives …… I've just added an update to my original posting. The survey was global.

I was teasing with my comment leave the past behind. It was a reference to those who can't let go of their negative feelings toward Alonso from his year at McLaren. I've always had the same attitude, cut him some slack, he was growing up as we all do, though most of us are lucky enough to do it in private. He's a very different person now than he was in 2007. He's grown up, it's really that simple.

Read James Allen's site. Cheers Ras.
 
I've never had bad feeling towards Alonso for his year at Mclaren. Anyone who pisses off Ron Dennis gets a thumbs up from me.

I think Alonso is a top class driver. His constant mind games are a bit annoying though.

.....and I still wouldn't chose him as the face of my product if I was trying to flog it to inner city kids from London so I still think the article is a bit silly.
 
None of my comments were aimed at you RasputinLives, you probably know that. Not so sure I agree with your comment regarding inner city kids. The kids loved him in India when he visited a care centre to give them their vaccinations as part of his voluntary work as a Unicef ambassador. There's a lot more to the private Alonso than many give him credit for.
 
Bloody hell, I didn't realise Fernando was also a trained Physician as well. Fernando Alonso MD, you can see the TV show now...
 
The H&S advert was bad but not as bad as some of the Santander adverts but I'm not sure I've seen any adverts using Alonso to sell a product, well not since 2007 anyway when his fans marched into a test in Spain all blacked up to take the piss out of Lewis in an extremely unfunny and racist attempt to big up the Spaniard, and he set himself up as a blackmailer so if this is what marketability is based on then I want no part of it...

Not everyone has a short memory you know Kewee, not even the sponsors and I will try to be there to remind them if they do, I'm not saying it was his fault (About the blacked up fans, but the blackmailing was all him.) but I am saying it is part of his image now, due to some of his idiotic fans and his own ego which seems to be about the size of the universe, and if I were going to market someone Alonso would be way down that list..
 
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Mephistopheles …... Just thought I should point out it wasn't me that rated Alonso as the most marketable it was a sports promotion company used extensively by F1 teams. This thread was full of humor until you entered it Meph. What's your problem? I've noticed out of all the people I chat with on this site, your the only one that follows me. Tell me, do you lie in wait and then leap at every opportunity you can to abuse me. It's becoming so tiresome I might do the opposite to you and make you the only one on my ignore list.
A wonderful piece of advice often given. If you haven't got something nice to say to someone, say nothing, or at least use humor.
 
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What I will say is that having looked at the figures, I am somewhat sceptical about the veracity of the reach figure.

According to this, Alonso is recognised by 71% of the world population (although only 12% of the US market)- something doesn't quite add up there. Even if he's recognised by 91% of the Spanish population, it seems barely credible that large countries like India and China can have such a reach! (Certainly in my house, 50% of people wouldn't recognise Fernando Alonso!) - I'm even more sceptical about the 80% of people who recognise Michael Schumacher!

Given that 18% of the world's population doesn't have access to clean water, (and presumably can't afford televisions either!), then I would expect most of this 18% not to recognise schumacher... I would be very surprised if this survey is based on a representative sample worldwide.... I suspect that it may be an imputed figure, based on the visibility of advertising in countries., rather than direct questionnaires (I.e. If someone has seen a photo in an advert, then they recognise them)... This is the only way that JB would have higher recognition than LH (in the UK at least)...

Edit: James Allen gave me the info;

James Allen said:
The global index, which was created in-house by Repucom, quantifies consumer perceptions of celebrities, ranging from TV and film stars to sports and businessmen. It measures the individual’s key attributes, such as their appeal, influence, trendsetting, trust and aspiration through the companies Celebrity DBI in order to offer a defined list of the most influential and marketable people in their respective industry. It is based on a sample of 6,500 people in 13 countries.
http://www.jamesallenonf1.com/2014/...le-driver-button-heads-hamilton-in-uk-stakes/

Having only sampled 13 countries is somewhat biased... But let's face it, the list itself so not really important! Firms will make their own decisions on who is marketable in each country. If a firm used Fernando Alonso to advertise their product in the UK, they would probably get the same response as Lewis Hamilton advertising a product in Spain! If you're aiming for the Spanish market, choose a Spanish driver, the UK market, choose a British driver, the US market, choose Danica Patrick (or equivalent US bumper car driver)...
 
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The Artist..... I don't think a team can market a driver to just one or even two countries considering the global appeal of the sport. Alonso is very popular in every country the sport travels to except maybe Britain, though I think even in the UK he's more popular than forums indicate.
 
Kewee- the teams aren't really marketing the drivers, the sponsors (and personal sponsors) are. Individual sponsors will make links with drivers in certain countries; I mean look at Santander; they sponsor ferrari to gain the Spanish speaking world, but have maintained their links with McLaren to market themselves in the the British world...

It really isn't as simple as saying "one size fits all"- as it really won't! Similarly, a sponsor may well prefer to have Massa advertising a product in Brazil than Alonso. Advertising is still largely country specific.

Edit: I realise that the British world is extremely specific- an 800x 200 mile island at the Eastern edge of the Atlantic!...
 
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