I love this, but then I am from the generation who grew up writing BBC basic in the bedroom just to see if you could make the machine do something no-one else has, I even learnt straight up machine code on the BBC and used it all the way through to my first year of my degree.
This is an attempt to inspire kids in schools in the same way that the BBC Micro used to, getting them to program rather than use spreadsheets and powerpoint presentations. I don't know if it will work, but it is affordable enough for most schools or parents to try if their kids are interested in getting into IT in a proper way rather thn waiting till they are 18 to try and teach them C# and Java...