Like I said all sponsorship is a tax write off it comes under the heading of advertisement and promotion so it makes sense to spend the money promoting your product than just giving it to the government companies will sponsor the lower team because it is cheaper then sponsoring someone like McLaren, it is simple economics whether a team is in the news due to doing well or doing shit it makes no difference the brand still gets air time plus the generals of the companies involved get wined and dined at the race events and can hobnob it about the place making contacts and deals..
Oh yeah this is me I sponsor caterham you know next year were going global I am what you might call the brand, you wanna piece of my action I can guarantee it's a good investment like, just call me sniveler all my friends do....