Getting a terrestrial broadcaster on board at the very start would be a great way of boosting the image of this series. Somehow though, I seriously doubt there would be any takers and I imagine this in the UK at any rate, will end up on something like Sky, Motors TV, Speed or at the very best a terrestrial digital channel such as ITV4.
It does sound interesting and I wouldn't mind watching it. The plan was to host races in major cities so I wonder if this will still be the case? The streets of Birmingham still hold a permission to have a race so there is one option?