Some of you might have read that Zak Brown is being touted as a potential succesor to one B Ecclestone esq. So who is this potential new Bernie?
Like BE, ZB is a driver who, although having some success, never made it right to the top. He has a company called Just Marketing International who specialise in Motorsports marketing and put themselves foward as "Industry insiders and experts at our craft" http://www.justmarketing.com/. Brown set up the company when it became clear his career wasn't going to reach the heights he hoped and it appears he has been pretty succesful. They employ 140 people worldwide and manage $300 million in motorsports investments (sponsorship to you and me).
Looking at their website they seem very focused on North America, both in terms client base and the series they deal with, although many of their clients are global companies (Cosworth, Continental, Johnnie Walker as examples). Not sure if this is a good or bad thing.
Brown is just 39 and recently took part in the Daytona 24 hours recently with the Brundell brothers so appears to still harbour ambitions of being a racing driver. It will be interesting to see if he is the future at FOM.
Article from the Independent on ZB if you want some more light reading
http://www.guardian.co.uk/sport/2011/jan/29/zak-brown-formula-one
Like BE, ZB is a driver who, although having some success, never made it right to the top. He has a company called Just Marketing International who specialise in Motorsports marketing and put themselves foward as "Industry insiders and experts at our craft" http://www.justmarketing.com/. Brown set up the company when it became clear his career wasn't going to reach the heights he hoped and it appears he has been pretty succesful. They employ 140 people worldwide and manage $300 million in motorsports investments (sponsorship to you and me).
Looking at their website they seem very focused on North America, both in terms client base and the series they deal with, although many of their clients are global companies (Cosworth, Continental, Johnnie Walker as examples). Not sure if this is a good or bad thing.
Brown is just 39 and recently took part in the Daytona 24 hours recently with the Brundell brothers so appears to still harbour ambitions of being a racing driver. It will be interesting to see if he is the future at FOM.
Article from the Independent on ZB if you want some more light reading
http://www.guardian.co.uk/sport/2011/jan/29/zak-brown-formula-one