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[QUOTE="The Pits, post: 246281, member: 219"]
I have just read a tweet from Alex Wurz, which made me think.

He said, that maybe F1 should approach things more like Football, or other sports, and focus on the marketing of the sport to improve poularity rather than changing the shape of the sport to suit the latest whim of the casual viewer.

Personally, as there has been so much noise over the gimmicks which have been introduced to "improve" the spectacle of F1, I was wondering if this would actually work. I mean, what clever marketing tricks could be used, without employing rule changes like DRS, tyre use, ERS limits and an increasingly complex set of regulations?

I think that there is some middle ground to be had, but F1 is not like many other sports, as there is a huge element which is highly complex, and difficult to sell to the mass market, however, there is inherent mass market appeal, whether this is down to the sheer scale and scope of F1 or the human desire to push the limits, or at least watch others doing so.

In short, I would appreciate a bit of stability without the regulations constantly being tweaked to improve the spectacle, but I am not sure that clever marketing would achieve the necessary level of penetration that would be needed.

Maybe there are avenues which could be explored though?

Any thoughts?
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