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That may be a small part of it but I think in the main Hamilton arrived on the scene after a long period without a top line British driver. Coulthards career all though studded with at least two good drives for Red Bull had faded after his best years at Mclaren and Button had that one good season inlcuding his win in Hungary but hadn't really captured the British public. It had been 11 years since Britains last world champion with peoples favourite Damon Hill and then we were coming to the end of the Schumacher years.So on to the scene arrives this young man who suddenly from race one proved to be a bit special. Had that first season been totally different I don't think anywhere near the number of column inches would have been written on Lewis but as it is, in an era of maximum publicity for F1 he's the flag carrier for British F1 racing. Not forgetting of course that Jenson has now bagged a seat at the top table as well.It's the rise of celebrity culture where lives off the track are as important to the press as the lives on it and after a really dull race sometimes the former is all they have to write about.
That may be a small part of it but I think in the main Hamilton arrived on the scene after a long period without a top line British driver. Coulthards career all though studded with at least two good drives for Red Bull had faded after his best years at Mclaren and Button had that one good season inlcuding his win in Hungary but hadn't really captured the British public. It had been 11 years since Britains last world champion with peoples favourite Damon Hill and then we were coming to the end of the Schumacher years.
So on to the scene arrives this young man who suddenly from race one proved to be a bit special. Had that first season been totally different I don't think anywhere near the number of column inches would have been written on Lewis but as it is, in an era of maximum publicity for F1 he's the flag carrier for British F1 racing. Not forgetting of course that Jenson has now bagged a seat at the top table as well.
It's the rise of celebrity culture where lives off the track are as important to the press as the lives on it and after a really dull race sometimes the former is all they have to write about.