Launch day was always a tense occasion at Maranello - one of the times Luca always got tense... LdM: OK, why does it look ugly... again? SD: Admit it, looks better than the others. LdM: That's true, I suppose. So let's run through the priorities: SD: OK LdM: Be slightly less ugly, covered. Be fast. SD: I certainly hope so. LdM: OK, we'll I don't want to be overconfident again. Avoiding PR disasters... SD: Absolutely fi- KR: I'm not doing ad for Shell and I'm not doing one for that bank shit. SD: Needs work, sir.