http://www.motorsport.com/f1/news/formula-one-needs-a-new-audience-prost I have to agree with Professor Prost on this one. One of the the reasons that I find F1 less interesting each year is because the drivers have become an ever-smaller part of the equation. Plus I can remember when a great driver could make a less-than-competitive car look not merely respectable, but possibly turn it into a winner (Sir Jackie Stewart in the 1970 March springs instantly to mind). And the constant decline in viewership, both on tv and at the races indicates that I am not alone in this. Unfortunately, Bernie is manifestly the WRONG person to try to attract a new audience--his aversion to social media is ample proof of this. As with so many of the ailments that afflict F1 at the present, I don't envision the situation improving until Bernie passes from the scene.